Merchandising
& Monitoring

Rack Jobbing

Thanks to global coverage of hypermarkets and large-scale distribution, Global Marketing Solution partners with numerous clients to reduce stock breaks, improve exposure (facing – shelf), check and control the assortment and give immediate feedback on critical issues and / or opportunities encountered at the point of sale.

The features of our services
Coverage of the LSRT / GDS channels with constant presence in all hypermarkets.
Dealing with such sectors as: fresh products – grocery – textiles – technology.
Field control and management by Field Operation Managers.
Relationship with the Sales Force for the management of critical issues / opportunities.
In order to guarantee the best added value, Global Marketing Solution can enrich all loading-aimed steps by combining them with monitoring and control of product availability at the point of sale.
Thanks to its technological platforms, the Company is able to provide timely feedback on:
• DETECTION OF STOCK BREAKS
• PRODUCT POSITIONING (FACING – SHELF)
• PRICE DETECTION
• COMPLETENESS OF THE ASSORTMENT AT THE POINT OF SALE VS. PRODUCT GRIDS CENTRALLY NEGOTIATED

Visual merchandising

Thanks to a widespread coverage of the territory and in collaboration with a leading logistics partner, Global Marketing Solution can offer its clients complete management of operational merchandising.

We deal with all aspects related to materials (storage, handling, shipment, set-up, recovery, etc.), as well as the development of visibility and exposure under a both qualitative and quantitative perspective.

Visual Merchandising services translated into actions
Desks, shop windows, corners, promo islands (large ones included): delivery, assembly and installation in shopping centers.
Individual exhibitors and visibility materials: delivery, assembly, preparation in large retail stores, traditional stores and “specialized” channels (e.g. bars, telephones, electronics, optics, pharmacies, banks, etc.).
Visits to points of sale for material presence control, top-up, verification and correction of displays, including reconstruction (e.g. refrigerated showcases, durable exhibitors, etc.).
Storage of materials at our central warehouse and sorting to local warehouses in the area or directly to the POS or the Merchandiser.
Ongoing reports on all activities to facilitate rapid Brand intervention for the purpose of improving and/or evaluating the Field.
In order to guarantee the best quality and flexibility, Global Marketing Solution has chosen LOGIMARK as its logistics partner. The logistic organization includes the central warehouse in Corsico (MI) for such activities as:
• Storage
• DELIVERY KIT HANDLING AND PREPARATION
• DIRECT SHIPMENTS TO THE POS
• ON-LINE CONNECTION FOR STOCK DISPLAY AND SHIPPING STATUS
As well as local warehouses for supporting and sorting materials.